Strategic partnership brings VIAVI’s advanced optical technologies to the Israeli market through Rosh Electroptics’ local technical expertise and customer support
Israel, 01.09.2026 – Rosh Electroptics Ltd., a leading Israeli distributor and representative of advanced electro-optical technologies, is pleased to announce its appointment as a representative for the VIAVI Solutions custom optics portfolio in Israel.
VIAVI is a global technology leader with extensive expertise in advanced optical technologies and precision optical solutions for demanding applications. Through this partnership, Rosh Electroptics will provide customers throughout Israel with local access to VIAVI’s custom optics technologies, backed by Rosh Electroptics’ established technical expertise, application support, and in-depth understanding of the Israeli market.
The addition of the VIAVI custom optics portfolio further strengthens Rosh Electroptics’ offering for customers developing sophisticated optical and electro-optical systems across defense, aerospace, semiconductor, quantum, industrial, research, and advanced technology markets.
“VIAVI is recognized worldwide for its technological expertise, manufacturing capabilities, and commitment to performance and quality,” said Meir Rubin, CEO of Rosh Electroptics. “We are proud to have been selected as a VIAVI representative in Israel. Adding these advanced optical technologies significantly strengthens the solutions we can offer our customers and complements our existing portfolio. This partnership reflects our continued commitment to bringing world-class technologies to Israel, supported by the local technical expertise and close customer relationships that Rosh has built over many years.”
Through Rosh Electroptics, customers in Israel will benefit from local commercial and technical support throughout the product selection and integration process. Rosh will work closely with engineering, R&D, system development, and procurement teams to help identify optical solutions that meet demanding performance, environmental, and application requirements.
The partnership combines VIAVI’s global technology capabilities with Rosh Electroptics’ extensive knowledge of the Israeli electro-optics market and its long-standing relationships across Israel’s technology, defense, aerospace, semiconductor, quantum, industrial, and research sectors.
The appointment further reinforces Rosh Electroptics’ strategy of partnering with leading international technology manufacturers and providing Israeli customers with access to advanced products, responsive local support, and application-driven technical expertise.
About Rosh Electroptics
Rosh Electroptics is an Israeli distributor and representative of leading international manufacturers in the electro-optics, photonics, imaging, laser, and optical technologies industries. The company supports customers throughout Israel with advanced products, application knowledge, technical guidance, and local installation, service, and commercial support. Working closely with engineers, researchers, system developers, and procurement professionals, Rosh Electroptics connects the Israeli technology market with innovative solutions from leading manufacturers worldwide.
For additional information, visit: www.roshelop.co.il
About VIAVI Solutions
VIAVI (NASDAQ: VIAV) is a global leader in test and measurement and optical technologies. Our test and measurement and resilient position, navigation, and timing solutions enable and secure critical infrastructure, ranging from data center ecosystems and communication networks to military, aerospace, railway, and first-responder communications. In addition, we develop and advance technologies used in high-volume optical applications across anti-counterfeiting, consumer electronics, aerospace, industrial, and automotive end markets.
Learn more about VIAVI at www.viavisolutions.com
